Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.
Why Lego became the Apple of toys and why I filled my ceiling with untouched Lego sets - The Dualarity
lego-co-creation - Fujitsu UK & Ireland Blog
LEGO Co-creation
Co-Creation: Placing the Consumer in the Heart of the Open Innovation Process - Designorate
LEGO Technic “You design it, we make it” competition - Frontpage News - Eurobricks Forums
Facilitating Co-Creation Experience in the Classroom with Lego Serious Play - Stephen Dann, 2018
The Co-Creation Imperative. Experiencing with LEGO® Serious Play®
LEGO Co Creation Winner Egor - YouTube
The Past, Present & Future of Co-Creation Webinar - YouTube
Online MBA Master Class: "Co Creation - The Lego Story" - YouTube
The LEGO System Makes Co-Creation Painless for the LEGO Group" by Seth A. Peacock
The rise of the co-creation business model - Brilliant Ideas | Marketing approach, Entrepreneurship education, Marketing professor
Marketing Matters: Co-creation takes over at LEGO
Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian
Key Areas Where Customer Co-Creation and Collaboration Can Be Used by Brands - KL Communications
Co-creation with LEGO Serious Play in Classrooms - Serious Play Pro
The LEGO® Brand - About Us - LEGO.com
Co-creation and exploitation by Dominic Dawes
LEGO® SERIOUS PLAY® INVITES CO-CREATION IN STRATEGY MAKING AND NARROWS THE GAP BETWEEN THOUGHT AND ACTIONS
Co-Creation Guide | Co-Create Products, Services & Experiences w/ Customers
Why Your Company Should Embrace Co-Creation
3 great examples of co-creating companies | cmonde.com
Lego Co-Creation Idea- a journey of success
LEGO's Co-creation- Profit and Innovation around the brick box
Comparing low-fidelity and hi-fidelity prototyping with LEGO during... | Download Scientific Diagram
